Mar 13, 2004

More than a game: How the Bulls keep their fans entertained all night

A fascinating look from SportsBusiness Journal, behind the scenes with the Chicago Bulls entertainment staff. Interesting facts include:
"Each team is closely evaluated according to its game presentation in a comprehensive program the NBA calls the Holistic Customer Experience. The NBA also has a pages-long list of fines for not adhering to league standards. Playing music too loud can cost a club $2,500. Having an act get onto the court during play costs a club $7,500."
"Time of the game: 2 hours and 23 minutes. Total on-court action: 48 minutes. Total minutes of music and prompts during the game action: 23 minutes, 9 seconds." Read the full article...

"Bulls director of game operations Jeff Wohlschlaeger says he aims to have music, sound effects, and other bells and whistles playing for the crowd during about 60 percent of a game’s 48 minutes of action. That’s more than 28 minutes. For the game against Memphis, the mix was less than 50 percent." Sound Chart

via GameOps.com

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