From MSNBC.com:
"Shortly before the start of Game 4 of the NBA Finals on Sunday night, the giant arena scoreboard began showing the faces of prominent personalities seated among the more than 20,000 fans packed into the Palace of Auburn Hills ... But not all the celebrity faces that fans see at courtside are there to root for the home team. Many are on business, especially when the games are in Los Angeles, where Hollywood and network television stars -- and the people whose job it is to promote them -- find the NBA Finals stage irresistible."
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