Aug 8, 2007

This player is brought to you by...

In a story about Rich “El Guapo” Garces in Boston Magazine, writer John Gonzalez describes the PA announcement when Garces is at bat for the Nashua Pride (New Hampshire), of the Can-Am League:
“Ladies and gentlemen, boys and girls, introducing…El Guapo! El Guapo is brought to you by the New Hampshire Business Resource Center in Concord. If you have any questions about any aspect of doing business in the state of New Hampshire, visit nheconomy.com. That’s nheconomy.com.”
Is sponsoring a player like this common in minor league baseball?

I've seen lots of player endorsement & sponsorship deals - but it's pretty rare that individual player sponsorships are part of the in-game entertainment. For example, Sidney Crosby has a sponsorship deal with Reebok - but you would never hear "Goal scored by #87 Sidney Crosby, brought to you by Reebok" inside any NHL arena.

The closest I've seen in hockey was at the Ottawa 67's last year, where each player's headshot on the video scoreboard had a unique sponsor logo.

Any other examples of in-game player sponsorships?

Via Deadspin:

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