Mar 1, 2009

Celtics & Welch: Peanut Butter Jelly Time

Here's a fun video we saw on Brian Gainor's blog, from the Boston Celtics. It's a scoreboard video featuring some dance moves by Welchy, Welch's Peanut Butter Jelly mascot. It's a good example fo ad agencies looking for the right way to promote your product at a game. Instead of running a 30-second tv spot -- it's better to customize it to your arena audience.

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