May 28, 2009

Miami Heat unveil outdoor LED marquee


Sarah Talalay has a good article on The Business of Sports about a giant outdoor LED marquee that the Miami Heat have installed outside of American Airlines Arena. Here's an excerpt:
The Heat unveiled its MiamiMediaMesh LED marquee Wednesday night with great fanfare. The 3,400-square foot stainless steel mesh screen covers a dozen window panels on AmericanAirlines Arena’s west fa├žade – so it’s hard to miss.

I described it in today’s story as being like a curtain, but it’s really more like a screen since it’s attached to the arena. (See photos by the Heat's Omar Vega). But at just ¾ inch thick and 70 percent transparent, it doesn’t block your view from inside the arena, and you almost don’t know it’s there, if it’s not turned on.

When it is on – arena officials plan a 6 a.m. to 11 p.m. schedule – it’s the size of 320 50-inch plasma TVs blasting game and concert footage, sponsor advertising messages and even the public’s Twitter and email messages. Send Tweets to @MiamiMediaMesh or emails to MiamiMediaMesh@heat.com for possible display.

Read the entire article or read the official press release

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