Sports Business Journal - Fun and Games
Between promotions, skits, traveling troupes, video highlights, contests and ear-rattling sound systems blaring everything from hip-hop to country, anyone who attends a sporting event knows the emphasis on entertainment has never been greater.
Jan 11, 2010
I'm doing some prep for my Algonquin College course, starting on Wednesday morning. Here's an article that we'll look at in class. A good read for a general introduction to game entertainment from a business/marketing perspective.