Link round-up #3992

• Goalie-turned-dj at the Washington Capitals.
• The latest in crowd interactive technology: CrowdWave.
• Having some fun with at-bat music
• Guy gets called out for B.O. on the jumbotron. Fake but well-executed.
• New Orleans Saints celebrate Halloween by trying to set a Guiness World Record.
  

Celtics & Welch: Peanut Butter Jelly Time

Here's a fun video we saw on Brian Gainor's blog, from the Boston Celtics. It's a scoreboard video featuring some dance moves by Welchy, Welch's Peanut Butter Jelly mascot. It's a good example fo ad agencies looking for the right way to promote your product at a game. Instead of running a 30-second tv spot -- it's better to customize it to your arena audience.