Apr 29, 2004

Home run damages video scoreboard ... and creates marketing opportunity

The Arizona Diamondback's Richie Sexson hit the video scoreboard with a home run on Monday night. From the Arizona Republic:

"Damage to a $360 chip in the JumboTron screen presented a marketing opportunity the Diamondbacks could not resist. Sexson's rocket left a dark spot near the center of the screen. It was highlighted Tuesday and will continue to be through at least today. When Sexson's name was announced before Tuesday night's opening pitch, an arrow pointed to the spot and a message flashed onto the screen. "Hit me again," it said."

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