Mark Cuban writes on his blog about the NBA's experiments with "silent nights". Those are games where no music is played while basketball is being played.
Cuban's Dallas Mavericks experimented with "silent nights" for a couple of games earlier this season. The results:
"So we added microphones to the floor so the entire arena could hear the sneakers squeaking on the court. We turned up the mics on the rim, so the arena could hear the grunts and guys talking on the defensive side. We brought in the Maniaacs to clap and cheer and encourage the fans to get involved. It didnt work. The energy wasnt there. We got far more complaints than compliments."
"So we shelved the experiment. We went back to music, prompting and energy and the feedback improved considerably."
Read his post...
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