Apr 17, 2006

Kids hurt in minor-league cash-drop promotion

Courtesy of adfreak: Kids hurt in cash-drop promotion: just another day in minor-league baseball

"Marketing people who work in minor-league baseball enjoy smoking lots of crack, judging by some of the promotions they come up with... the West Michigan Whitecaps dropped $1,000 from a helicopter and had kids on the field scramble for the money. Predictably, one 7-year-old boy ended up in hospital after being trampled. Team officials don’t even sound fazed. Says one coolly: “It’s for fun and games. This is why we have everybody sign a waiver.”

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