Jan 31, 2010

A promo for every day of the week

Here's an interesting gameday promotion from the Trenton Thunder, a minor league baseball team in New Jersey. This season, they have a different theme night for every day of the week, all season long.
  • Kids Eat Free Mondays – great for bring families out to the game
  • $1 Dog Tuesdays – A favorite marketing tactic for any cost-conscious buyers
  • Wacky Wednesdays – Theme nights designed for those that want more than just baseball entertainment when they come to a game
  • Thirsty Thursdays – Beer specials and fireworks, who doesn’t enjoy that?
  • Family Fun Fridays – Giveaways and fireworks, again geared toward family consumers, but without any discounting involved
  • Fireworks Spectacular Saturdays – Another way to generate excitement for the less baseball-obsessive customers (who would come to games anyway)
  • Kids Rule Sundays – Giveaways, youth entertainers, opportunity for kids to run the bases, and a free ticket incentive for Kids Club members (which can boost sales of their $15 kids membership club

(via The Business of Sport)

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