A half-hockey, half-basketball beast called Ice Jam

Saw this recently on Partnership Activation:

The Boston College Athletic Department recently teamed up with the Undergraduate Student Government of Boston College (UGBC) to create an unforgettable Ice Jam Event designed to drive interest in the University's basketball and hockey programs.

Boston College students, alumni, and fans were treated to a free unique sports experience that featured the Conte Forum arena transformed into a half sheet of ice and a half parquet. The BC-style Midnight Madness event allowed fans to enjoy a plethora of entertainment provided by the men's and women's basketball teams and the men's and women's hockey teams.