Great idea from the Seattle Sounders FC: "March to the Match"

Saw this via Mark Bradley's excellent Fan Experience blog. What a great tradition.  Fans get pumped up for the game and their enthusiasm goes viral in the community.

The “March to the Match” is a pre-match ritual that inspires fan support and community unity. Fans gather 60-minutes prior to kickoff in Occidental Park and march to CenturyLink Field together in unison while singing and chanting the Sounders FC fight songs. The “March to the Match” takes place 60-minutes before each Sounders FC home match at CenturyLink Field. Comic, broadcaster and halftime emcee Ken Carson can be found at "March to the Match" giving away Sounders FC prizes. The Sounders FC official band, Sound Wave, in partnership with the Sounders FC supporters groups leads the “March to the Match” procession.