From The Globe & Mail / AP:
Launched this season, the outfield eat-a-thon opens 90 minutes before the first pitch and lasts until the start of the seventh inning. Ticket prices range from $20 for group sales to $40 for day-of-game walk-ups. Some games are $25 during designated promotions.
"The fans love it," said Marty Greenspun, Dodgers executive vice-president and chief operating officer.
"It was an isolated area that we could really focus and test," he said. "No one has done this big of a seating section for this price in all of professional sports. It's been a hit since day one."
Some items aren't in play — beer ($8 and $10), ice cream and candy are sold from carts at regular prices. But they are included at some other major-league ballparks, which do versions of the eat-til-you-drop concept in smaller seating areas.
The concept was tested three times last season before being launched in April.
Since then, the Dodgers say the section has sold out eight times in 24 home games, with attendance averaging 2,000 in the 3,000 seats.
Greenspun said a handful of other professional sports teams have contacted the Dodgers about copying the idea, including the NBA's Philadelphia 76ers. The Milwaukee Brewers sent their stadium operations chief to check it out.
Fans are allowed four items per trip to the food counters under the stands. Soda stations offer unlimited drinks and bottled water is free.
"Before, no one wanted to work here. It was a hassle," said Joe Herrera, a 10-year stadium employee. "We used to have the registers and a lot of angry people backed up. Now, the lines go fast and customers don't complain."
At times during a recent game against the Brewers, lines were eight-deep as workers quickly handed over fistfuls of grub. The only registers are at the merchandise counter and beer carts.