The Wall Street Journal recently reported on Dandy, the one-time mascot of the New York Yankees:
From 1979 to 1981, the Yankees employed a mascot named Dandy. He was big and blue and a spectacular failure—a historical oddity for a proud franchise that has collected 27 world championships but would just as soon forget he even existed.Dandy looks like a long-lost cousin of Youppi!, and not coincidentally they were both created by Acme Mascots.
"It's one of the sadder stories," said Wayde Harrison, who created Dandy with his wife, Bonnie Erickson.
In 1979, the Yankees appeared eager to replicate the success of the Phillie Phanatic, the green, pot-bellied mascot that Mr. Harrison and Ms. Erickson created in 1978. In his first two years of existence, according to Mr. Harrison, Phanatic-related products generated $2 million in revenue—and his popularity has not waned.
Want to know whom to blame for Dandy's premature demise? Look no further than the San Diego Chicken and Lou Piniella.
On July 10, 1979, the Chicken—on sabbatical from the Padres, his regular employer—was working for the Seattle Mariners at the Kingdome, where he threw a hex on Yankees pitcher Ron Guidry as he warmed up. Mr. Piniella, the Yankees' left fielder at the time, considered this to be in poor taste, so he chased the Chicken and, lacking apparent success, fired his glove at him in a fit of rage.
In the wake of that fiasco, Mr. Steinbrenner supported Mr. Piniella by telling reporters that mascots had no place in baseball—this, just two weeks before the Yankees were to introduce their own.Read the entire article...