Apr 21, 2009

Promotions round-up #264

  • Giants Hit Home Run With Ethnic Marketing
    Darren Rovell reports on the San Francisco Giants efforts to market to the Filipino community. "
    The Giants are attributing about 10,000 additional fans to the promotional cultural night tonight as they honor Filipino boxer Manny "Pacman" Pacquiao, who will be throwing out the first pitch before the game."

  • German football team offers refund for poor play
    BBC News reports: "A German football club will refund the tickets of 600 fans in an unusual apology for a "pitiful performance" that ended in a 4-0 loss at Schalke."

  • Brooklyn Cyclones host "bellies and baseball"
    Ben's Biz Blog highlights another creative promotion from the Cyclones: "Brooklyn Cyclones are hosting Bellies and Baseball: A Salute to Pregnancy, and inviting expectant parents to participate in a variety of themed activities...including a special prize for anyone who gives birth at the game."

  • Washington Capitals hold a beard-a-thon
    Kukla's Korner has the details about this promotion, designed as a fundraiser to tie in with the playoffs. A few other NHL teams are running similar promos this spring.

  • Huntsville Stars host Househusbands Night
    Ben's Biz Blog (again) has the lowdown on this one: "Men who bring their "Honey Do" list of chores to the game will receive a half-price ticket, and these emasculating missives will be read over the PA. Whoever submits the best "Honey Do" list receives an excellent prize -- Stars' staff will do the chores instead."

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