May 21, 2008

Michael "Let's Get Ready To Rumble" Buffer on American Idol

Darren Rovell has the details on Michael Buffer's appearance on American Idol last night ... plus some more juicy business tidbits on the man behind the "Let's Get Ready to Rumble" catchphrase.
Buffer, who recently recovered from throat cancer surgery and treatment, is back to his grueling schedule after a brief hiatus needed to recover.

Since the surgery, Buffer – whose famous line has yielded more than $400 million in gross retail sales of licensed merchandise – has been the ring announcer for the Bernard Hopkins-Joe Calzaghe fight (April 19) and the Oscar De La Hoya-Floyd Mayweather fight (May 3).

As we speak, he’s on a plane right now to London from Los Angeles, where he uttered his famous line on “American Idol,” to announce the Ricky Hatton-Juan Lazcano fight.

After “Idol” decided to go with the boxing theme between David Archuleta and David Cook (I can’t believe they carried it out that far putting the guys in robes and splicing in sound from Jim Lampley), Buffer discussed the idea of him being part of the show with the show’s executive producer Nigel Lythgoe.

His brother Bruce --who serves Michael’s business manager, the voice of UFC and recently a mainstay on the Poker circuit – negotiated the deal.

Bruce told me that the fee that his brother received for “Idol” was comparable to what he makes for a fight, but that wasn’t why he did it.

Bruce also said that he and Michael are working on a “Rumble” bar and restaurant franchise that will role out in different cities.

Said Bruce: “The phrase is not about fighting. We call it the ultimate clarion call to the pure integrity of the competitive spirit.”

Read the entire article...

Here's a video of Buffer's performance... and for more about Michael Buffer, check out this previous post: "Let's Get Ready To Rumble Snitch Line"

1 comment:

Bobby said...

Actually, they won't say it, but Michael Buffer is signed to be the English announcer for international fights in Germany that air on German television network RTL, which owns the Idols franchise, so the Idol announcement was probably part of his RTL deal. (RTL also owns the Goodson-Todman game show library.)